I recently had the opportunity to give 11 lucky winners $200 in AdDuplex credits. They are allowed to use these credits for anything they want. I wanted to highlight the benefits of using those credits for a campaign.
Last year I wanted to boost the downloads of my app 1:Clock. I decided to try a campaign through AdDuplex. I invested in a campaign for about three weeks. During that time I stopped and started the campaign. I targeted different country options and varied the amount of impressions. Overall I was very happy with the number of downloads I got during this period.
The timelines are as follows
- Started the campaign
- US market focus only
- Worldwide market focus
- Lower impression amount
- Raise impression amount
- Campaign ended
After the campaign ended my downloads were a little higher than before but did not maintain the download count I saw during the campaign. I did get quite a few reviews during this time which really helped out the app going forward! If you have some marketing budget, I would suggest trying out AdDuplex.